Kateryna Moskaliuk

03 — Project

Solène Pilates Studio

Brand Strategy | Identity Branding | Custom Website

Solène Pilates Studio is a boutique movement space focused on mindful strength and body alignment. The goal of the brand identity was to create a calm, elevated digital presence that reflects the studio's modern yet grounded philosophy.

Solène Pilates Studio website homepage header with the headline Move with Intention, Transform with Grace

Section 01

Brand strategy & visual direction

The direction was set before any design: a calm, elevated presence built on the studio's modern yet grounded philosophy.

A brand that moves like the practice itself — with intention, with grace, and without a single wasted detail.

Direction

  • Sensorial
  • Rooted
  • Timeless
  • Present
  • Elegant
Solène brand direction board with the words sensorial, rooted, timeless, present, elegant and a neutral colour palette
Brand direction and colour palette.
Solène moodboard of neutral-toned pilates and movement photography
Visual moodboard: movement, neutral tones, quiet composition.

Section 02

Identity system

Wordmark, SP monogram and supporting descriptor, applied across a restrained neutral palette.

Solène Pilates business cards showing the wordmark, SP monogram and blind-embossed reverse
Primary wordmark, monogram and blind-embossed variation.
Solène Pilates printed brand piece with monogram and wordmark over movement photography
Identity applied to print collateral.

Section 03

Brand applications

The system carried into physical and digital touchpoints so the studio reads consistently wherever it appears.

Solène website Sculpt and Tone section on a mobile screen
Solène website Join Your Tribe section on a mobile screen
Solène Pilates Studio website homepage shown on a laptop

Section 04

Website design & digital experience

A custom website built to hold the brand: unhurried pacing, generous space, and a clear path from the homepage into the studio and its classes.

Full-length scroll of the Solène Pilates Studio homepage design
Scroll inside the frame to move through the homepage design. View the live website →

Scope

  • Brand strategy
  • Identity branding
  • Custom website design

Live site

solene-studio.showit.site

Section 05

Strategic messaging

Language written to carry the positioning through the site, from the homepage headline onwards.

Move with Intention. Transform with Grace.

Reformer & mat pilates for women who want to feel strong, elegant, and entirely themselves.

I came in knowing what I wanted to feel, but not how to say it. What came back was beyond anything I could have articulated myself. The brand feels like me — refined, intentional, and exactly right.

Solène

Links

Next project

Solos Energy →