02 — Project
Bios Wellness Clinics
Content Strategy & Social Media
Social media content production for a multi-clinic wellness brand, supporting marketing campaigns across Instagram and Facebook through short-form video, educational carousels and stories.
Accounts contributed to
@senseimedicalaesthetics · @solaserandskin · @sonamdaesthetics
Approach
Content structured around recurring themes aligned with monthly promotions, treatment education and brand storytelling.
Section 01
Clinic education series
Instagram carousels explaining treatments and skin health in plain language. I wrote the copy, designed the graphics and built each carousel sequence.
Section 02
Brand awareness content
Carousels for promotions, results and awareness moments across the clinic accounts, designed to hold a consistent visual language.
Section 03
Instagram Reels
Short-form video coordinated on site with clinic staff, then edited, captioned and scheduled.
Section 04
Stories
Story frames used for polls, education and treatment results between feed posts.
Section 05
Content production workflow
- Planned monthly content calendars based on clinic promotions
- Coordinated on-site content shoots and shot lists
- Edited short-form video and designed carousel graphics
- Scheduled posts using Later
- Collaborated with marketing leadership and clinic staff
Next project
Solène Pilates Studio →